5 Ways to Irk Females with Marketing

5 Ways to Irk Females with Marketing

When marketing to females, brands tend to make these five assumptions. Have you? 1. Pink: Was that your first instinct? To make a pink version for women? Don’t do it. We don’t all like pink. What’s more, many of us are quite annoyed by the...
Hispanic or Latinx?

Hispanic or Latinx?

One of the most surprising things I learned when I first moved to Italy was how Italians would say “eh alla fine sono latino” which translates to “after all, I am Latino.” Having been born and raised in the Americas, what I knew and understood...
If I can live my dream, so can you!

If I can live my dream, so can you!

Work-life balance is now a priority, especially for the younger generations entering the workforce. Those of us passionate about technology, innovation and entrepreneurship recognize there are always new more savvy ways of doing things.Necessary physical presence in...
5 Tasks Every Business Owner Must Prioritize

5 Tasks Every Business Owner Must Prioritize

Once you embrace the beauty of outsourcing the non-essential tasks for your small business, you should find yourself with at least a little more time on your hands. Don’t break out the margarita and the hammock just yet though. We have a little advice on how...
4 Social Media Fails From 2014 We Can All Learn From

4 Social Media Fails From 2014 We Can All Learn From

Social media in 2014 was the year everyone sang “Let it Go”, everyone debated about the Ebola crisis, Niagara Falls froze over, Germany won the World Cup, and almost everyone you knew dumped a bucket of ice on their head. But not everything was...